I help brands grow revenue through paid media, AI automation, and creative strategy. Without the agency overhead.
Performance Media Buying
Expert management of Meta & Google Ads.
I optimize for the highest ROAS and LTV using
data-driven audience segmentation and bidding strategies
AI & CRM Automation
Building the backend engines that nurture leads. Proficient in HubSpot, GoHighLevel, and AI workflows to reduce funnel friction and increase conversion
Strategic Leadership
Experience leading remote creative teams and analysts.
I translate business objectives into executable marketing roadmaps that align copy, design, and data
Performance Highlights
+39% Conversion Rate: Achieved through multi-platform campaign alignment and funnel optimization
$0.60 Cost-Per-Lead: Slashed acquisition costs via precise audience data analysis and bidding adjustments
+43% Engagement Spike: Delivered within 6 months on Meta & Google platforms through competitor analysis and creative iteration
Technical Proficiency
Ad Platforms: Meta Ads Manager, Google Ads, & LinkedIn Ads
CRM & Automation: HubSpot, GoHighLevel, Mailchimp, AI integrations
Analytics & Ops: Google Analytics, Excel/Sheets, Slack, Notion
Creative: Canva, CapCut, Hemingway, WordPress, Generative AI
Behind the Strategy
Ola - Digital Growth Strategist with 4+ years helping agencies and brands scale through paid media and AI automation.
Available for remote contracts and full-time roles
CASE STUDIES
A glance at my work in launching and managing marketing campaigns, optimizing for conversions via automated funnels and scaling brands in different industries
Scaling Conversions via Multi-Platform Strategy
The Situation: A growing brand was running fragmented campaigns across platforms with no unified funnel, leading to inconsistent results and wasted ad spend.
What I Did: I took over media buying across Meta and Google, unified the audience segmentation strategy, built out CRM automations to speed up lead follow-up, and led a remote team of creatives and analysts to keep execution tight.
The Result: Conversion rate increased by 39% within the campaign period - driven by tighter targeting, faster lead response, and aligned creative across every touchpoint.
Precision Targeting & Market Expansion
The Situation: A brand looking to grow its audience was struggling to cut through the noise on Meta and Google, their ads were broad, creatives were inconsistent, and engagement was flat.
What I Did: I ran deep competitor analysis and audience research to find underserved segments, rebuilt the targeting structure, and worked closely with the creative team to align messaging with what the audience actually responded to.
The Result: Audience engagement grew by 43% in under six months across Meta and Google Ads.
High-Efficiency Lead Generation
The Situation: A client was generating leads but at a cost that made the unit economics unsustainable - CPL was too high to scale profitably.
What I Did: I audited the audience data, restructured the bidding strategy, shifted budget toward the highest-performing segments in real time, and built an automated nurture funnel to handle leads without manual overhead.
The Result: Cost-per-lead dropped to $0.60 - making the funnel profitable and ready to scale.
CRM Architecture & Workflow Automation
The Situation: A fast-growing team was losing leads due to slow follow-up, manual data entry errors, and no clear system connecting marketing to sales.
What I Did: I architected a full CRM setup with automated lead routing, synchronized databases for clean data, and workflow automations that eliminated repetitive tasks across the team.
The Result: Speed-to-lead dropped significantly, manual errors were eliminated, and the creative team recovered hours previously lost to admin - translating directly into faster campaign output.
Ola completely transformed how we approach paid media. Within a few months, our CPL dropped and our pipeline was healthier than ever. He doesn't just execute - he thinks like a strategist.
Working with Abdullah felt different from day one. He took the time to understand our business, built systems we actually use, and kept everything moving without us having to chase him. The results spoke for themselves, but the process was just as impressive.
Before meeting Ola, we were losing leads simply because our backend couldn't keep up. He came in, automated the entire follow-up process, and within weeks we were converting opportunities we used to miss. Genuinely one of the best investments we made
Book a discovery call with me
