mY METHODOLOGY
I bridge the gap between Creative Strategy, Media Buying, and AI Automation to drive scalable revenue.
Trusted by brands across multiple industries
The Modern Growth Stack
In the era of AI, I bring the three pillars required for sustainable growth into the marketing industry
Performance Media Buying
Expert management of Meta & Google Ads.
I don't just "run ads"
I optimize for the highest ROAS and LTV using
data-driven audience segmentation and bidding strategies
AI & CRM Automation
Building the backend engines that nurture leads. Proficient in HubSpot, GoHighLevel, and AI workflows to reduce funnel friction and increase conversion
Strategic Leadership
Experience leading remote creative teams and analysts.
I translate business objectives into executable marketing roadmaps that align copy, design, and data
Performance Highlights
+39% Conversion Rate: Achieved through multi-platform campaign alignment and funnel optimization
$0.60 Cost-Per-Lead: Slashed acquisition costs via precise audience data analysis and bidding adjustments
+43% Engagement Spike: Delivered within 6 months on Meta & Google platforms through competitor analysis and creative iteration
Technical Proficiency
Ad Platforms: Meta Ads Manager, Google Ads, & LinkedIn Ads
CRM & Automation: HubSpot, GoHighLevel, Mailchimp, AI integrations
Analytics & Ops: Google Analytics, Excel/Sheets, Slack, Notion
Creative: Canva, CapCut, Hemingway, WordPress, Generative AI
CASE STUDIES
A glance at my work in launching and managing marketing campaigns, optimizing for conversions via automated funnels and scaling brands in different sectors
Scaling Conversions via Multi-Platform Strategy
Campaign Optimization: Managed media buying across multiple platforms, delivering targeted placements that increased conversions by 39%
Automation Infrastructure: Implemented CRM systems and marketing automations which significantly improved funnel speed and conversion efficiency
Remote Team Ops: Led a distributed team of creatives and analysts to ensure timely execution and alignment with client objectives
Precision Targeting & Market Expansion
Engagement Growth: Developed and executed advertising campaigns that drove a 43% increase in audience engagement on Meta and Google Ads
Data-Driven Research: Executed competitor analysis and market research to identify high-value opportunities for ad placement and segmentation
Creative Alignment: Collaborated with designers and copywriters to launch cohesive campaigns that resonated with the target demographic
High-Efficiency Lead Generation
Cost Reduction: Analyzed audience data and adjusted bidding strategies, successfully reducing CPL to $0.60
Funnel Architecture: Designed and automated a sales funnel specifically for lead nurturing and client retention
Strategic Bidding: Shifted budget allocation based on real-time performance data to maximize ROAS
CRM Architecture & Workflow Automation
Funnel Speed: Implemented CRM automations that reduced "speed-to-lead" time, ensuring prospects were contacted instantly
Data Integrity: Built synchronized databases that eliminated manual entry errors and provided real-time ROI tracking
Team Efficiency: Established automated workflows that reduced administrative overhead, allowing the creative team to focus on production
Behind the Strategy
I am a Digital Marketing Leader with over 5 years of experience driving growth for agencies and brands. My background spans from technical Media Buying to Creative Copywriting, giving me a unique 'full-stack' perspective on marketing.
Currently, I specialize in leveraging AI Automations and Data Analysis to help businesses scale faster with leaner operations. I am fluent in English and Arabic, and I thrive in remote, cross-functional environments.
I'd be glad to have a conversation
